Is traditional journalist outreach always the right PR process for a Web3 sta...

aniseisley

For a small team, PR can become an operational problem.

Founders are expected to build the product, raise capital, manage partnerships—and then spend days pitching journalists for an announcement that has a fixed launch date.

A defined CoinCentral press release distribution route can solve part of that execution problem.

Web3 Newswire currently lists the placement at $350 and states a 24–48 hour turnaround.

I'd still distinguish paid publication from earned editorial coverage. But when the objective is to get a factual company announcement published on a relevant crypto publication within a planned campaign window, predictability has value.

How do lean teams here balance journalistic outreach with guaranteed distribution?